WRITING
CREATIVE COPY & NAMING
AMAZON CEO ANDY JASSY ANNOUNCING THE AMAZON NOVA MULTIMODAL AI FAMILY
LEAD CONSUMER AND DESIGN STRATEGY & COPY ACROSS OOH, PRINT, PACKAGING, WEB | VIZZY PRIDE PACK
TRUELIEVE MUSE MARIJUANA BRAND POSITIONING, NAMING & COPY
SOLEY RESPONSIBLE FOR CURRENT COPY ON KRAFT & CAPRI SUN WEBSITES
BILLBOARD CAMPAIGNS FOR HYATT HOTELS
NAMING PRESENTATION FOR A NEW APPROACHABLE PRODUCT LINE FOR BLICK ART MATERIALS
ANIMATED GEO-TARGETED MOBILE ADS FOR 7-ELEVEN x PEPSICO
A FEW OF THE 50+ FEEL-GOOD MESSAGES ACROSS SARGENTO BALANCED BREAKS LINE
INTERIOR DEFINE BRAND BOOK, PRODUCT COPY, OUTDOOR ADS & EMPLOYEE HANDBOOK CONTENT
HYATT HOTELS’ HBAR REBRAND | VIEW FULL DECK HERE
HOLIDAY CAMPAIGN THEMES & COPY IN STORE & ACROSS MULTIPLE CHANNELS
ArtPOP! NAMING & CREATIVE DIRECTION FOR BLICK ART MATERIALS’ CHEAP & CHEERFUL LINE
