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NAMING | WRITING | STRATEGY | BRANDING
ABOUT 𖣂
Blackthorn Creative was founded on the principle of brand empathy—a refined intuitive ability to access a brand’s essence to unlock rare insights, elevate presence, and inspire electric new connections.
For over a decade, Blackthorn Creative and its extract, Nōmen Lab has crafted uncommon creative, dynamic strategy, unexpected events, and names that move the needle for Hyatt, AWS, Pernod Ricard, Eli Lily, Shutterfly, Kraft Heinz, Factor_, Claire’s Inc,, Hershey’s, Blick Art Materials, Diageo, and many more.
Founder Rae Roache is an award-winning screenwriter with an LA eye, Chicago grit, and a NOLA spirit.
WRITING
& NAMING
S E L E C T C L I E N T S
C O P Y W R I T I N G
N A M I N G
G H O S T W R I T I N G
P R E S S R E L E A S E S
S C R E E N W R I T I N G
I N - S T O R E & O O H
T R E N D R E P O R T S
STRATEGY & BRANDING
S E L E C T C L I E N T S
“Rae is an amazing writer and a powerhouse strategist who never backs down from a challenge. Her research savvy and storytelling abilities give her work a distinct point of view this industry needs. Brilliant mind and kind soul find the perfect balance this one. Those who are able to work with her are lucky.”
Tara Kamail | VP Strategy
Soulsight Branding Agency
& NAMING WORKSHOPS
BESPOKE BRAINSTORMING
S E L E C T C L I E N T S
"Everything
you can
imagine
is real."
PICASSO
PR & EXPERIENTIAL
S E L E C T C L I E N T S
SCREENWRITING
“Creativity is a wild mind and a disciplined eye.”
DOROTHY PARKER
CREATIVE DIRECTION
F A C T O R _
BRAND REFRESH, COPY
K A T Y P E R R Y x C L A I R E ‘S
LOCATION SCOUTING, NAMING, PR, EVENTS, COPY, SCREENWRITING
H Y A T T H B A R
NO BUDGET BRAND REFRESH, COPY
T H E B E R N I C N Y C
COPY, SIGNATURE HOUSE LAVENDER LEMONADE
“They always say time changes things, but you actually have to change them yourself.”
ANDY WARHOL
