RADIO & VIDEO
Click above to listen to my favorite version of Katy Perry's in store audio liner.
Radio spot written for the 'Celebrating the Everyday' campaign pitch to Rita's Italian Ice franchises.
Flexeon Rehabilitation - Patello Femoral Syndrome Quick Tip Promotional Video
Challenges: Create a series of videos that could be used simultaneously to promote a high profile partnership with Susan G. Komen and a Chicago Marathon sponsorship.
When my client wanted a quick commercial for this temp project, I knew I could do something better. The Chicago Marathon is filled with avid runners – and awful injuries. A quick google search showed me that one of the most common injuries in runners is Patello Femoral Syndrome. I came up with the concept of using their newly renovated downtown location to film several quick spots that would fulfill not only our contractual obligations to Komen, but would remain relevant for years after the race ended.
I sub-contracted and supervised a small crew, used a fitness model friend of mine and helped create a script for a 4 part series on how to prevent and ease common running injuries. With zero promotion this video has over 16,000 views and helped usher in a new era of web-based professionalism for my client.
"Get the Look: Fishtail Side Braid - Claire's shows you how some hairspray, braiding and a bit of patience can create this fab fishtail - it's mermaid approved!" I pitched & penned this DIY series. I'd seen enough Youtube comments to know that viewers always ask where they can purchase the products in the video. I wanted the videos to have longevity I created a message that let them know that even though the exact pieces might not be available, Claire's has so may offerings they can create an even better look.
Singer Austin Mahone reads our message to "Claire's cuties everywhere."