HOSPITALITY

Hyatt Hotels Corporation - Creative Lead & Associate Manager

Responsible for the development and execution of creative concepts and content to support Hyatt's 10+ global hotel brands including: outdoor, print, web, UX copy for pilot programs, F&B branding initiatives, and in hotel.
Pitched concepts to Executive-level stakeholders and translated business needs into creative, clever, workable solutions.
Lead and high-visibility projects from concept to completion using a hands-on design-based approach.
Applied and extended brand identity systems, photography, tone of voice, etc. to create innovative visual solutions that met business, and hotel needs.
Spearheaded an extremely budget-constrained nationwide HBAR (F&B) rebrand using only existing photography.
Created a dual brand identity for Hyatt Place + Hyatt House properties including door hangers, in-hotel signage, van wraps, key cards, display ads, and more.

The Bernic Hotel NYC - Branding & Copywriting

Provided branding, creative insights and copy for this luxury Manhattan hotel.
Copy included sell sheets, taglines, teaser site, trade ads, artist statement, website, and more.
Elevated brand experience with craft cocktails named after historic neighborhood residents, a branded map featuring unique artistic sites, a lavender lemonade for the lobby, and creative takeaways for the guests.